Friday, August 31, 2012

How To Keep The Main Thing The Main Thing

When you decided to start an online business, it was with noble intentions and the determination to succeed. You expected there to be learning involved, but you figured that you could make it work.

Holy moley, you had no idea it was gonna be this darned hard to figure it all out! There's just so much to learn and do.

The truth is building an online business can be overwhelming. There are thousands of online courses out there. Which ones do you choose? What training do you need to know? How much technology do you need to try to learn?

It's information overload out there. It's just too much. You've spent tons of money trying to learn this stuff and the deeper you get into it the more you need to buy and learn.

It's never ending.

The problem I see with my clients is it just gets way too complicated. There is so much to learn, do and set up that it seems the more you build your online business the more you need to build, set up and do. It's exhausting and frankly sometimes it's no fun.

That's where keeping the main thing the main thing comes into play. It's easy to get off track and sucked into learning all the technology of building your business, that you never get around to actually doing business, getting clients, making money and enjoying the time freedom you're working so hard for.

It's time you simplify how you set up and build your business. It's time that you start keeping the main thing the main thing.

You don't need to get stuck on learning all the technology. You need to set it up, get it done as quickly and easily as possible and move on. It doesn't have to be perfect. When you're getting started, good enough is good enough.

Most people who quit before they see success never actually get around to doing business. They are too busy learning the back end mechanics - the technology. Spending way to much time and money focusing on all the details of the back end.

It's kind of like setting up and organizing the back room of a brick and mortar business. If you stay back there all day every day, your doors won't be open for very long.

The main thing when you start your business is to set it up as simply and quickly as possible so you can move on to actually doing business. You can tweak it later. It just has to be good enough. If you are in the backroom all the time, trying to make it perfect, you'll never actually have a business.

I learned this the hard way. I am a bit embarrassed to admit that I stayed it the back room for about 2-1/2 years before I realized I didn't have to know it all, before I put myself out there, before I understood that it didn't have to be perfect. That good enough was good enough.

Are you making it way too hard? Are you learning and learning and learning and not getting around to earning? Are you worried that it's just not quite right and it needs more work?

Keeping the main the thing the main thing means not letting yourself get sucked into the black hole of technology. You don't need to know it all. In most cases you'll never actually use most of those courses you bought.

You need to know the basics - learn simple WordPress, create a giveaway, how to set up an opt in page and your autoresponders. Don't worry about the rest until it comes up and you NEED to.

As you start making money, you'll realize the importance of your time, your gonna get someone else do it for you anyway.


Decide today that you are going to simplify things, to use the K.I.S.S. method (keep it super simple)

Flip the way you are doing things around. Market and promote 75% of the time. Build your list, promote your offers, write guest blog posts or trade posts with colleagues in the same or similar niche, write emails, connect with your community, do things that drive traffic back to your site.

Keep it simple. Do things as simply as possible. Take as many shortcuts and quick fixes as you can for now. Concern yourself with doing business.

If you focus on keeping the main thing the main thing instead of thinking you need to have a handle on all the technology, your business will have a chance to grow.

Monday, August 13, 2012

7 Different Types of People Who Can Benefit From Using a VPN

A VPN (or a Virtual Private Network) can be a very useful form of technology for different types of users who have different needs and requirements. You can easily find a type of VPN that suits your purposes. There are hundreds of free VPNs that will quickly and simply provide you with a virtual private network, but there are also subscription VPNs that range in price that a suitable for those who need something extra from their service. There are also business VPNs available that are more suitable for a higher number of users.

One of the most typical types of people who can benefit from using a VPN are people who conscious of their online security. Keeping your data secure when you are online is an important part of the using the internet. There is a proliferation of places that will offer 'free Wi-Fi' such as libraries, cafés and hotels because a quickly increasing proportion of the population want to be online when they are out and about. Using a VPN will benefit those who are conscious of their online security, especially in public Wi-Fi hotspots. A VPN will help to keep your passwords, logins and data encrypted and much more difficult to hijack. As more of our lives take place online it can be beneficial to use VPNs as they can increase your internet privacy.

In a similar vein, those who are fans of downloading may often look to VPNs to ensure their privacy. Even if the files you are downloading from a file-sharing website or program are completely legal and free to share, simply using the website may put you on the radar of your internet service provider or some interested third parties. A VPN can give legal downloaders a sense of security that they will not end up being accused and have to defend themselves from something they have not done, simply because they used an online service. A VPN can be used to heighten the privacy and security of your online actions.

Increasing numbers of schools and universities are beginning to offer their students free access to a VPN. When the student begins studying at an institution they will often be given login details to a VPN that is set up and run by the school. Using this VPN will often mean that the student can access online resources and can use the school email system securely. Equally, many universities will have access to educational magazine and scientific or historical journal subscriptions. These subscriptions may be limited by IP address and through using a VPN a student can demonstrate they are a part of the university and can use the resources. Electronic library resources and class resources may also be accessible in this way.

Virtual Private Networks can also be useful in the workplace. Many businesses find that using a VPN can save time and money. They can also be beneficial for remote workers or people who are working at home. Through using a VPN a remote worker can easily and securely access the company's intranet and the resources they need. Workers that are unable to be in the office can carry out their tasks as if they were in the office. VPNs offer businesses a great deal of flexibility and time and money can be saved that would be used on commuting or travelling. Another beneficial facet of a virtual private network is that as a company grows their VPN can grow with them. Instead of having to build dedicated networks between different branches of the company, a VPN will allow employees to easily connect to the main internal network.

The number of people who have a smart phone and use it to connect to the internet while they are on the go is rising rapidly. A high number of these people will also utilise free Wi-Fi hotspots to connect to the internet. It is vital, therefore, that these users try to keep their data as secure as possible. Accessing social media or an internet banking app over a connection that is not secure could result in the loss of important private data. The use of a VPN can be particularly beneficial in these situations and can help you to keep your data private and secure. You can often find VPN providers that will offer both desktop and mobile solutions - some mobile phones even have built-in VPN features.

Holiday makers or people who are travelling can benefit from the use of a VPN. Many people find that when they travel to a different country and try to access the video streaming services, such as iPlayer or 4od, that they use at home, they are unable to use it because use is restricted to a specific country. Finding a UK VPN provider can help Brits who are abroad to use the web services that they would be using if they were at home. Many people on their travels will also choose to use a virtual private network to ensure that the hotel or café Wi-Fi that they are using is secure. You may need to do some internet banking while you are on holiday, maybe to make sure you have enough funds for the rest of your trip, but you cannot be sure how secure the internet connection is - using a VPN will be able to enhance the security of a connection.

Finally, those who love to online game may also find benefits in using a VPN. If you want to play games online with your friends and no one else a VPN can help you do this. There are a number of VPN providers that will allow you to set up your own private network. Once you have set up the network you can give your friends the name and password - this means that you can have a LAN party without needing to have all your computers in the same place. For many people this is a much more ideal situation than the random 'match-up' systems many online games have that often mean you never get to play against your friends.